ZEE Ganga’s Bhojpuri content material scripts a convincing success with its primetime viewership reaching 125% – Planet Bollywood


ZEE Ganga, solely Bhojpuri GEC within the class, has as soon as once more confirmed why it’s the one-stop vacation spot in terms of Bhojpuri leisure. Through the years, the Bhojpuri content material GEC channel has set new benchmarks by reinventing itself and curating content material that appeals to every kind of tastes.

Staying true to its ethos and prioritizing the viewing necessities of its viewers, ZEE Ganga provides a brand new milestone in its journey by attaining 125% slot development, alongside 39 % development in TSV and 41 % development in Attain. (BARC, B&J, CS2+, AMA000’s, Mon to Fri, 1900-2100hrs, Wk ’14-25′ 22) in its unique content material prime-time viewership on this yr. This uncommon but wonderful feat is now the channel’s crowning glory, because it strikes forward with renewed vigor to proceed its success story

Pushed by their culturally rooted motto of ‘Har Pal Aviral’ ZEE Ganga has striven to type a deep join with its viewers and supply world class unique Bhojpuri content material to them. The channel’s prime-time content material slate, with recent, new, and fascinating tales, is a major instance of that. The channel brings to its viewers 4 distinctive tales that convey out the true Bhojpuriya spirit in all its glory. The viewers in these two hours get to witness the grit of Shyama, a particularly gifted however a dark-skinned Kirtan singer, who together with her expertise, fights the social divide and challenges the notions of magnificence and bias in opposition to shade within the musical household drama Shyam Tulsi, (7 pm).

That is adopted by the romantic drama Mitwa, (7.30 pm) an endearing story of compromise, discovering companionship, assist, and respect. It showcases the constructive mindset of Ritu, its protagonist who stops at nothing to struggle for her husband’s satisfaction and occupation, that’s appeared down upon by society. Bringing to fore one other social problem is the present Kanya Pradhan (8:00 pm), a socio-cultural household drama. It’s an inspirational story of Aarti deciding to take issues in her personal fingers and smash the patriarchy on her path to discovering her true individuality, empowering herself and governing the village that she’s the Gram Panchayat of.

The prime-time leisure ends with Bandhan Tute Na (8:30 pm), a household drama with supernatural twist. It presents the rivalries and splendid lifetime of the zamindars with some paranormal parts, making the viewers cheer for the heroine and hope that she prevails on the finish. Collectively, these reveals, with intriguing plotlines and power-packed performances, have been an integral a part of the family’s prime-time viewing, a lot to the delight of Bhojpuri talking audiences.

Sharing an analogous sentiment, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, mentioned, “Our reveals have at all times showcased the true blue Bhojuriyat values, traditions, and lifestyle.  We wish our audiences to really feel a reference to the characters and the ideas that they’re watching on display screen. The completion of the 200 episodes of all our prime-time reveals is a testomony to the truth that we’re on the precise path. This achievement pushes us to convey to our viewers extra such riveting but relatable content material within the close to future.”

ZEE Ganga has constantly upped the sport of leisure for its viewers via its choices whereas additionally partaking with them. The channel is understood for entertaining the viewers with its distinctive content material throughout the yr whereas including worth of their lives via family-oriented choices, with an increasing number of within the bucket to supply, the channel is redefining leisure and unique content material for its regional viewers via a Savaan particular and few different upcoming particular festive choices.


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