In a rustic the place e-commerce stays comparatively nascent (regardless of greater than 450 million web customers) and supply logistics imposingly troublesome, Bengaluru, India-based social commerce platform Meesho has managed to show greater than 2 million folks into digital shopkeepers. The app lets customers construct curated on-line shops by deciding on merchandise from greater than 21,000 small and medium suppliers, which provide attire, jewellery, and new product classes similar to residence and kitchen. Customers can then market these items to their private networks by Fb, Instagram, and WhatsApp. (Meesho takes a ten% to twenty% gross sales fee.)
A lot of Meesho’s resellers are homemakers in India who use the app to attain monetary freedom with out leaving the home. These budding entrepreneurs “would not have the capital to buy uncooked supplies to get [a boutique] off the bottom,” says cofounder and co-CEO Vidit Aatrey. Meesho retailers don’t have to hold stock; suppliers drop-ship objects after they’re ordered. Resellers even have the flexibility to ship fee hyperlinks straight by social media, most notably WhatsApp, which has greater than 400 million customers in India. The four-year-old firm has been rising rapidly (alongside India’s burgeoning 4G infrastructure): It at the moment has 2 million resellers and a presence in 700 cities and cities throughout India and Indonesia.
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A model of this text appeared within the March/April 2020 problem of Quick Firm journal.