Over the previous few years, we now have efficiently established Walmart as a vacation spot for style, with an unrelenting deal with increasing our assortment of high quality, on-trend and accessible attire and equipment. We have now equally prioritized the introduction of recent and modern purchasing experiences that make it simpler to buy garments on-line.
To that finish, I’m excited to announce that, following our acquisition final yr of Zeekit, creator of a main dynamic digital becoming room platform, we are actually introducing the game-changing expertise to Walmart clients.
Probably the most irritating features of buying garments on-line is knowing how an merchandise will really look on you. With Zeekit, our aim is to ship an inclusive, immersive and customized digital expertise that can higher replicate bodily purchasing.
We’re rolling out Zeekit expertise to customers of the Walmart app and Walmart.com, beginning with the Select My Mannequin expertise. This function presently presents clients the power to pick from 50 fashions between 5’2” – 6’0” in peak and sizes XS – XXXL. Prospects can decide the mannequin who finest represents their peak, physique form and pores and skin tone to grasp how an merchandise will look on them. And we are going to proceed to increase our mannequin choice, with practically 70 extra mannequin choices launching within the weeks forward to supply an excellent wider vary of sizes, pores and skin tones and hair colours.
Select My Mannequin is now obtainable on choose gadgets throughout our portfolio of unique, elevated manufacturers and personal manufacturers, together with Free Meeting, Scoop, Sofia Denims by Sofia Vergara, ELOQUII Parts, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Lady. We’re additionally including nationwide manufacturers, beginning with Levi’s and Hanes, and we’ll proceed to increase to new nationwide manufacturers within the coming months on Walmart.com and Walmart Market. If an merchandise is a part of the Zeekit expertise, clients will see the immediate to pick a mannequin on the merchandise web page.
We have now already seen a powerful buyer response to our Select My Mannequin expertise. The extraordinary, optimistic buyer suggestions out of the gate underscores our alternative and talent to resolve a standard on-line purchasing downside and construct a real, private connection between Walmart and our clients.
Zeekit was constructed with a imaginative and prescient to supply each individual the possibility to see themselves in any merchandise of clothes discovered on-line, and that may be a imaginative and prescient we share. Our new Select My Mannequin functionality is just the start. We’re additionally working to launch a digital try-on expertise for ladies’s attire, shifting with pace to deliver this groundbreaking expertise to our clients. With Zeekit’s visionary workforce, powered by the Walmart World Know-how platform in partnership with our Trend Merchandising and ecommerce Website Merchandising group, we now have the unbelievable alternative to revolutionize how our clients store for garments on-line.