“The lighter the peeler, the simpler the consumer expertise”


With the northern hemisphere coming into the harvest season, pineapples, mangos and melons are consumed in massive portions. The Japanese peeler innovator Astra is once more busy with orders from retail chains and small-scale factories with a necessity for fruit peeling. This month, the corporate is introducing the brand new peeler technology “KA-750PM” to its worldwide prospects. This mannequin has the identical peeling efficiency, however is 10kg lighter and with extra compact exterior dimensions. Ryo Takeshita, the gross sales supervisor at Astra shared this latest improvement.

“KA-750PM is 10kg lighter”
The vast majority of Astra’s peelers are offered abroad. “Our previous mannequin weighted round 30kg. Some prospects determined to not buy due to the excessive delivery value introduced by the heavy weight. To cut back the burden on prospects, we innovated a brand new peeler mannequin with lighter weight and smaller measurement,” Ryo mentioned.

“The load of the brand new mannequin is 10kg much less in contrast with the previous one. The lighter weight resulted in a lowered manufacturing value, that means prospects can have the machine at a less expensive worth.” When requested in regards to the ‘trick’ behind it, Ryo explains, “easier design is the reply. Within the up to date mannequin, we’ve managed to scale back a lot of the stainless contained in the unit, which reduces the general weight of the peeler. You’ll be able to say, we ‘dieted’ the machine and it labored.”

“This lighter and smaller machine capabilities identical to the earlier mannequin, with the identical capability and yield charge. Some individuals might surprise how is it attainable a smaller machine can nonetheless peel large sized fruit. It’s all in regards to the blade size. The principle unit measurement doesn’t have an effect on the scale of the fruit to be peeled.”

“One grocery store simply bought a KA-750PM for pineapple peeling, changing their previous mannequin. They talked about that now because the machine is lighter and smaller, workers can carry it to the sink and clear it with working water, which is rather more hygienic and handy. However with the previous mannequin, workers might solely wipe it clear on the desk.”

“We purpose to assist retailers enhance their gross sales”
“As a peeler innovator, we purpose to assist retailers improve the productiveness of peeling, whereas saving on their labor value. In fact, we additionally need to assist retailers enhance their productiveness, and enhance their gross sales by presenting the superbly peeled fruits to shoppers.”

Ryo shared a narrative of his latest consumer from California, a grocery store that newly used KA-750 collection for peeling mangoes. “Beforehand this grocery store had 4 individuals working 5 days/ week for 8 hours/day, which suggests 160 labor hours. After shopping for the KA-750PM, it was attainable for them to peel the identical variety of mangoes with a 3-man workforce, working 5 days/week for five.5 hours/day, which is simply 82.5 labor hours. That is almost 50% of the work week given again to redistribute labor or cut back labor prices. The price of the machines was earned again in solely 2 months.” Ryo mentioned, “automated peeling is extra hygienic in contrast with guide peeling, which is very essential because the covid-19 pandemic made shoppers extra acutely aware of their well being. The Astra peeling technique offers extra security to the supermarkets.”

The story of this California grocery store just isn’t an exception, Astra additionally obtained related suggestions from a Japanese grocery store who used KA-750 collection for pineapples, with gross sales elevated by 30%.

“Pineapples aren’t straightforward to be peeled by hand. For comfort some prospects want to purchase these lower ones whatever the excessive worth. These ready-to-eat lower pineapples offered in supermarkets are sometimes processed in factories, after which shipped to retail shops. However pre-peeled pineapple is kind of perishable when saved on the shelf for an extended time or when the encircling temperature adjustments throughout processing or in transport. Then the standard of the fruit deteriorates and the fruits simply rot. This not solely leads to meals waste on the retailer, however might also result in shopper complaints,” Ryo launched, “Now some shops place the peeler subsequent to the pineapple gross sales shelf. Buyer can have the fruit peeled in retailer. The short peeling efficiency and superbly peeled fruit have attracted many purchasers on the retailer. It appears that evidently our peeler can be used as a promotional device for fruit gross sales,” Ryo laughs.

Astra- Revolutionary peeler developer 
Continuous innovation is the important thing of Astra’s enterprise. “Just for our KA-750 collection, we made 3 main enhancements inside 3 years’ time. The peeling yield charges elevated by 2%, the blade utilization interval for a peeler is prolonged to fifteen instances longer, and the burden of the machine is now 10kg lighter.” Ryo mentioned, “Our innovation results in a shortened return-on-investment for shoppers, helps them to scale back waste, will increase their productiveness and boosts their gross sales.”

“A number of main improvements are executed in a brief time frame, one might imagine innovation should be easy, as in case you provide you with an thought and spend 5 minutes turning it into apply. On opposite, we’ve got a complete innovation workforce brainstorming on a regular basis for a superb thought, and that’s adopted by numerous instances of testing, all to make one thought workable.”

“In fact, for testing we have to peel tons of fruits for a complete yr and we needed to eat so many fruits each day,” Ryo laughs, “however we nonetheless must eat extra, as we’ll by no means cease innovating.”

Astra has been granted a number of awards associated to automated peeling applied sciences, together with the ‘Kitchen Improvements Award’ in 2018, ‘Touhoku New Enterprise Award’ in 2019, and the ‘14th Nippon New Enterprise Creation Award for Entrepreneurial Excellence’ in December 2019. “All of the patents and awards are in recognition of our honest efforts in innovation. We’re proud to say that every one of those applied sciences had been born out of numerous failures and concepts that had been put into storage.” Ryo mentioned.

Mr Ryo Takeshita
Tel.: +81 0245412444
E-mail: [email protected]
Web site: https://peel-a-ton.com/


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