Social commerce agency Meesho sees 750% development in customers throughout festive sale


Meesho, India’s quickest rising web commerce platform, recorded 750 per cent development in customers over final yr throughout its flagship festive sale occasion – Maha Indian Buying League. Almost 60 per cent of the entire demand was pushed by tier-4+ markets, together with faraway places like Khawzawl in Mizoram and Sopore in Jammu and Kashmir.

“Fuelling our efforts to digitise Bharat, Maha Indian Buying League served as an entry level for hundreds of thousands of customers to buy on-line with Meesho,” mentioned Vidit Aatrey, founder and CEO, Meesho. “Our concentrate on offering high quality merchandise on the lowest-price for purchasers coupled with ease of doing enterprise for sellers is including momentum to our mission of democratising web commerce in India. Our flagship festive sale occasion noticed over 80 per cent orders coming from tier 2+ markets, a real reflection of our efforts to chop deep into India’s underserved areas,” he mentioned.

The agency mentioned, by way of its industry-first 0 per cent fee mannequin launched early this yr, sellers on Meesho saved over Rs 13.6 crore throughout the festive sale occasion alone. Recording over 10X development in gross sales over final yr, the corporate additionally noticed vendor participation rise by 314 per cent throughout Maha Indian Buying League. Forward of the sale occasion, Meesho onboarded over 100,000 sellers with many new initiatives together with – free advert credit and nil return transport prices on the primary 30 orders.

Prospects saved over Rs 60 crore by way of reductions throughout the sale interval on Meesho. The corporate witnessed vital traction in its vogue class. Whereas ladies’s attire and equipment grew by 623 per cent, the lads’s attire section witnessed 640% extra orders in comparison with the earlier yr.

Meesho not too long ago raised $57 crore in a funding spherical led by Constancy Administration & Analysis Firm and B Capital Group, a enterprise capital agency backed by Fb co-founder Eduardo Luiz Saverin. Present traders Prosus Ventures (previously Naspers Ventures), SoftBank Imaginative and prescient Fund 2, and Fb had additionally participated on this spherical, apart from others. The brand new funds doubled the corporate’s valuation extra to $4.9 billion in lower than 5 months.

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