Walmart and Amazon command colossal subscriber bases that flip their annual flagship gross sales occasions into a few of the most anticipated buying affairs of the yr. Walmart+ Weekend and Prime Day seem to supply related attraction to shoppers, however PYMNTS’ information has uncovered very completely different buying patterns and demographic traits.
Groceries have been the largest attract June’s Walmart+ Weekend. Fifty-seven p.c of this system’s members who participated within the gross sales occasion stocked up on groceries, whereas simply 24% of Prime subscribers did so on final yr’s Prime Day. This cut up displays what the members of every program say are key causes they selected to subscribe: 43% of Walmart+ members cited same-day grocery supply as a motivator, whereas simply 13% of Prime subscribers stated the identical.
For “Walmart+ Weekend: Prime Rival Or Journey To The Grocery Retailer?,” PYMNTS surveyed 2,894 members of Walmart+ and Amazon Prime about their causes for becoming a member of these applications, their perceptions of the respective gross sales occasions and their buying selections in the course of the gross sales.
Extra findings embrace:
• For a lot of members, Walmart+ Weekend was an enormous journey to the grocery retailer.
Information exhibits that 57% of members who confirmed up for the sale bought groceries, whereas simply 24% of Prime members did so on Prime Day.
• Money-strapped consumers say Walmart+ Weekend provided higher offers.
Amongst members of each applications who dwell paycheck-to-paycheck with points paying payments, 49% acknowledged that Walmart+ Weekend had the higher offers. Simply 29% of this group thought Prime Day was superior.
• Millennial shoppers flocked to Prime Day.
Extra millennials stated Prime Day provided higher offers than Walmart+ Weekend, at 38% versus 26%, respectively.
These findings supply only a transient take a look at the variations in buying preferences amongst shoppers who participated in Walmart+ Weekend and Prime Day. The “Walmart+ Weekend: Prime Day Rival Or Journey To The Grocery Retailer?” report outlines what buy classes shoppers favored throughout these gross sales occasions and which program prospects perceived to ship higher offers.
To be taught extra about how Walmart+ wins with shoppers — and the respects through which it should nonetheless catch as much as Amazon Prime — obtain the report.