Forward of the festive season, Meesho has launched Sahi Sahi Lagaya Hain marketing campaign to enchantment to value-seeking consumers throughout Tier 2+ markets. The marketing campaign highlights how prospects can entry a wide array of high quality, unbranded merchandise on the proper worth from sellers throughout the nation — instantly from the Meesho app.
“Culturally a value-conscious market, consumers in India are recognized to hunt essentially the most out of each buy – steadily utilizing the ‘Sahi Sahi Lagao’ (quote the proper worth) catchphrase throughout negotiations with distributors. The corporate’s newest marketing campaign is a reassurance to them and places an finish to the trouble of exploring crowded native markets and negotiating with distributors. With 100,000+ registered suppliers, the app has grow to be a single buying vacation spot providing a wide array of merchandise throughout 100+ classes, on the proper worth,” the corporate stated.
Talking on the marketing campaign’s worth proposition, Megha Agarwal, Vice President & Common Supervisor Progress at Meesho stated, “The core idea revolves across the ‘proper worth’ of a product that customers usually search for. True ‘worth’ means having the proper collection of high quality merchandise and on the proper worth. Over time, we’ve got made this a actuality for our customers. With industry-first initiatives like 0% fee, Meesho has grow to be the lowest-cost channel for sellers. In flip, they’re able to make sure the lowest costs for customers on the platform. We’re dedicated to enabling on-line success for tens of millions of sellers, entrepreneurs, and prospects, even from the remotest city within the nation.”
The TVC options the protagonist’s journey to find the proper product-price stability throughout India till they notice that the last word deal on the product of their alternative was all the time inside their attain, proper within the Meesho app. The movies function a high-voltage tune monitor composed by the prolific Sneha Kanwalkar whereas the Bollywood playback star Benny Dayal lends his voice for the grasp tune.
Talking on the marketing campaign, Pallavi Chakravarti, Artistic Head – West, DDB Mudra stated, “Purchasing on-line is an expertise replete with many issues – a reduction right here, a proposal there, a brand new vary elsewhere – and we observed that individuals are all the time locked in a wrestle between ‘I paid extra for this’ and ‘I paid much less for that’. That’s how we stumble on the proposition for Meesho’s newest marketing campaign – on this platform, it’s by no means about much less or extra. It’s all the time about paying the RIGHT worth. Utilizing a discount hunter’s lexicon to convey this thought alive, we created a marketing campaign that we imagine does justice to what Meesho does – marrying the offline world with the model’s on-line providing, however extra importantly, telling a shopper what’s in it for him or her, in an enticing method.”
Concentrating on Meesho’s core prospects throughout Tier 2+ markets, the marketing campaign conceptualized by DDB Mudra Mumbai will air on main TV networks- Disney Star, Zee, Sony Leisure, UTV, Viacom, 9XM, SunTV, VijayTV, News18, Gemini TV, AsiaNet, UdayaTV, TV9, ETV, ABP & extra along with YouTube, and OTT platforms in Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Punjabi, and Assamese.
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