Meesho’s newest marketing campaign guarantees consumers ‘Sahi Sahi Lagaya’ worth


Whereas most e-commerce web sites promise nice reductions, the social commerce platform’s marketing campaign stands out for its greatest worth promise.

Main social commerce platform Meesho has launched the ‘Sahi Sahi Lagaya Hain’ marketing campaign, promising consumers the most effective worth for its merchandise. It’s focused at value-seeking consumers throughout Tier-II-plus markets.

Many e-commerce manufacturers are actually launching campaigns to take advantage of the upcoming festive season. Nonetheless, not like most platforms that promise nice reductions, this marketing campaign stands out for its greatest worth promise.

Megha Agarwal, vp & common supervisor, development at Meesho, stated, “The core idea revolves across the ‘proper worth’ of a product that customers usually search for. True ‘worth’ means having the correct collection of high quality merchandise and on the proper worth. Over time, we’ve made this a actuality for our customers.”

“With industry-first initiatives like 0 per cent fee, Meesho has turn into the lowest-cost channel for sellers. In flip, they can make sure the lowest costs for customers on the platform. We’re dedicated to enabling on-line success for thousands and thousands of sellers, entrepreneurs and clients, even from the remotest city within the nation.”

The phrase ‘Sahi Sahi Lagao’ (quote the correct worth) resonates properly with Indians, as it’s usually used throughout offline purchasing within the native retailers. It isn’t to cut price with the shopkeeper for a reduction, however to ask for cheap pricing.

Conceptualised by DDB Mudra Mumbai, the marketing campaign guarantees consumers a aid from the effort of exploring crowded native markets and negotiating with distributors. It highlights how clients can entry a big selection of high quality, unbranded merchandise on the proper worth from sellers throughout the nation, straight from the Meesho app. With 100,000-plus registered suppliers, the app has turn into a single purchasing vacation spot, providing a big selection of merchandise throughout 100-plus classes, on the proper worth.

Pallavi Chakravarti, inventive head – West, DDB Mudra, stated, “Buying on-line is an expertise replete with many issues – a reduction right here, a suggestion there, a brand new vary elsewhere. We observed that persons are at all times locked in a wrestle between ‘I paid extra for this’ and ‘I paid much less for that’. That’s how we stumble on the proposition for Meesho’s newest marketing campaign – on this platform, it’s by no means about much less or extra.

“It’s at all times about paying the correct worth. Utilizing a cut price hunter’s lexicon to deliver this thought alive, we created a marketing campaign that we consider does justice to what Meesho does – marrying the offline world with the model’s on-line providing. However, extra importantly, telling a client what’s in it for him or her, in a fascinating method.”

The TVC options the protagonist’s journey to find the correct product-price steadiness throughout India till they realise that the last word deal on the product of their alternative was at all times inside their attain, proper within the Meesho app. The movies function a high-voltage music monitor composed by the prolific Sneha Khanwalkar, whereas Bollywood playback star Benny Dayal lends his voice for the grasp music.

It is going to air on main TV networks, along with YouTube and OTT platforms, in Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Punjabi and Assamese.


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