Meesho, India’s quickest rising web commerce platform has introduced the launch of its flagship festive sale occasion – The Maha Indian Purchasing League from October 6 to 9, 2021. The corporate has on boarded over 1 lakh new sellers forward of the four-day festive sale and expects 3X extra each day orders from clients in Tier 2 cities.
In keeping with its mission to democratize web commerce for everybody, Meesho has undertaken a number of initiatives to foster participation from Tier 2+ customers. Early this yr, the corporate introduced an industry-first 0% vendor fee mannequin that noticed a 10x progress in sellers becoming a member of the platform. Forward of the festive season, Meesho has onboarded over 1 lakh sellers with a bevy of latest initiatives together with – free advert credit and nil return delivery fees on the primary 30 orders. To additional assist them develop their enterprise, sellers can additionally create a web based storefront on the platform that may be shared on social media platforms.
Vidit Aatrey, Founder & CEO, Meesho, talking on the initiatives, mentioned, “We’re excited to reimagine Bharat’s festive purchasing experiences with Maha Indian Purchasing League. To really democratize web commerce, now we have lowered entry boundaries and improved ease of enterprise for sellers, enabling extra native companies throughout the nation to hitch us and promote on-line. This in the end improves entry to a variety of high quality merchandise for all Tier 2+ buyers. At the moment 5% of Indian households store with us every single day, and we’re anticipating to make festive purchasing a less complicated, extra rewarding expertise for a lot of extra.”
Providing high quality merchandise on the lowest costs, the corporate seems to be to go deeper into India’s underserved markets and has expanded its class choices to automotive equipment, pet provides, sports activities and health. Within the final 6 months, Meesho has seen its month-to-month transacting customers develop by 2.8x whereas month-to-month orders rose by 2.5X, 40% of Meesho’s new customers from the identical interval have been additionally 1st-time e-commerce customers. With Maha Indian Purchasing League, Meesho expects to clock 3X extra each day orders by connecting clients to over 2.5 lakh sellers and 700+ product classes.
Going past the normal proposition of offering the bottom costs, Meesho’s flagship sale additionally affords its customers an opportunity to win large with an INR 20 crore value of prizes. Each hour, customers can have a possibility to win prizes starting from a premium automobile, whole money rewards of INR 1 crore, Meesho credit value INR 15 crores, to gold cash and home equipment value over INR 2 crores. Whereas Meesho customers will expertise partaking and rewarding festive purchasing on the app, customers may also meet their wants with Meesho’s cell and desktop web site (www.meesho.com).