How retailers are modernizing the middle retailer


The middle retailer has seen booming gross sales in sure classes in the course of the pandemic. However with the rise of e-commerce and new client habits taking form, grocers are questioning how they will hold customers engaged with these aisles of packaged items. 

On this four-part sequence, Grocery Dive explores how grocers can modernize the core of their shops and make it a extra thrilling place to buy. This contains an evaluation of findings from proprietary retailer and shopper surveys in partnership with Inmar Intelligence to gauge their attitudes towards the middle retailer and the way they’re approaching it.

It additionally contains tales about how grocers are leveraging native merchandise to satisfy key company targets and increase gross sales, and the way e-commerce personalization is creating new alternatives for discovery and handy on-line procuring.

The sequence caps off on Nov. 18 with an exploration of various design parts and layouts that retailers are implementing to spice up shopper engagement with the middle retailer. 


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