Poland’s Eurocash Group has opened its a thousandth renovated ABC retail outlet within the city of Miłoradz within the Pomerania province.
The shop in Miłoradz, working as a part of the ABC community since 2018, has undergone a rebranding and transforming course of.
The store is known as ‘Karolinka’, after its proprietor, and its signboard additionally options the ABC emblem.
The highlights of the shop embody a variety of drinks and liquor, recent meats, dairy merchandise, in addition to native merchandise.
The retailer has additionally launched the ABC Money Register System on the outlet, which facilitates retailer administration and the implementation of retail promotions and different advertising actions.
The shop proprietor can simply settle for promotions, together with the ABC publication for reductions and gives at money registers.
‘Franchisees Know Finest’
Tomasz Michalewicz, director of ABC Community and buyer growth in Eurocash Group, stated, “We’re satisfied that our franchisees know greatest what their clients want and the way to reply to them. That’s the reason they resolve concerning the last look of the inside of the shop and its tools.
“They select which of the proposed options and to what extent they need to use. Because of this, every ABC retailer has its personal distinctive, native character.”
In December of final yr, the retail group opened its five hundredth renovated ABC retailer in Warsaw.
The renovation mission is a part of Eurocash Group’s technique to alter the picture of ABC shops and consists of new retailer openings in addition to the rebranding of the present shops.
‘ABC Chain Has Develop into A Trendy Model’
Michalewicz added, “The ABC chain has turn into a contemporary model, guaranteeing high quality, nice buying, availability of products and better visibility of promotional gives. That is instantly mirrored within the sale of merchandise in every class. Altering the patron’s notion of the model impacts the scale of the buying cart.
“The brand new picture, mixed with the present growth technique of the native retailer, specializing in the connection between the proprietor and the patron, creates a robust synergy and will increase the worth of the model.”
© 2022 European Grocery store Journal – your supply for the most recent retail information. Article by Dayeeta Das. Click on subscribe to enroll to ESM: European Grocery store Journal.