Amazon Slips to 4th in World Buying App Rankings


Amazon ranked fourth in world procuring app downloads in 2021 – they had been the primary most-downloaded app in 2020. Amazon continues to be first within the U.S. rankings, however Shopee, Shein, and Meesho leapfrogged it in world rankings.

Shopee, first launched in Singapore in 2015, was probably the most downloaded procuring app globally in 2021. It serves customers all through Southeast and East Asia and several other European and Latin American international locations – for instance, it was #1 in Poland and Brazil. It’s quick increasing into extra markets, like India.

Shein, a fast-fashion market, launched in China in 2008 underneath the title SheInside, beat Amazon, H&M, and virtually everybody else to change into the connector between China’s garment factories with Western Gen-Z prospects. It was the second most-downloaded app. It sells in additional than 200 international locations, however not in China.

Meesho, an Indian social commerce app launched in 2015, was third – it wasn’t on the radar earlier than 2021. It supplies a platform for producers to promote their merchandise to customers and resellers who can resell them through social channels equivalent to WhatsApp. Uniquely, it fees a 0% fee charge to sellers. It’s not a worldwide app but however has been probably the most downloaded app throughout all classes in India for many of 2021.

Amazon got here in fourth. It dropped from first place in 2020 as a result of the three different apps grew that a lot sooner. The remainder of the highest 10 are unlikely to overhaul it anytime quickly. Nonetheless, Amazon can also be uncertain to considerably enhance the variety of downloads as a result of it has been launching in more and more smaller markets, like Egypt and Poland final yr.

Worldwide Shopping App Downloads

App downloads information from Apptopia. All information is iPhone and Android app shops mixed, aside from information from China which is iPhone solely.

Rank App Downloads in 2021
#1 Shopee 203M (46%)
#2 Shein 190M (70%)
#3 Meesho 153M (744%)
#4 Amazon 148M (-12%)
#5 Flipkart 93M (29%)
#6 AliExpress 84M (6%)
#7 Want 72M (-47%)
#8 Pinduoduo 67M (-25%)
#9 Lazada 67M (-2.8%)
#10 Alibaba B2B 62M (+48%)

Within the U.S., Amazon was nonetheless primary in 2021. Nonetheless, Shein or Shopify’s Store might possible overtake it in 2022. The remainder of the highest 10 won’t problem it and are largely shedding downloads themselves. The record reinforces how a lot greater the main corporations are than the remaining. The 2 different U.S. corporations on the worldwide record – eBay and Want – are on their approach out. Want was nonetheless there in 2021 however noticed the biggest drop in downloads out of all apps.

Shopify’s almost-marketplace Store is notable. In 2021, it was third solely to Amazon and Shein. It might simply change into the most-downloaded procuring app within the U.S. in 2022 regardless of having solely a minimal function set. The huge consumer base with the app put in is a substantial asset to Shopify because it solves {the marketplace} bootstrapping downside.

Klarna, a Purchase Now Pay Later (BNPL) app that mixes monetary providers with procuring, made the highest 10 within the U.S. for the primary time in 2021. Late in 2021, it launched performance that allows procuring in any respect on-line shops by way of the app, even when they haven’t built-in with Klarna. By evolving from a BNPL service to an entry level for procuring, its (and others within the class like Affirm and Afterpay) function in procuring will increase.

Rank App US Downloads in 2021
#1 Amazon 40M (-2.4%)
#2 Shein 32M (68%)
#3 Store by Shopify 30M (11%)
#4 Walmart 27M (-20%)
#5 OfferUp 17M (-22%)
#6 Nike 16M (11%)
#7 Fetch Rewards 15M (25%)
#8 eBay 15M (-21%)
#9 Want 14M (-53%)
#10 Klarna 13M (63%)

Cellular commerce is extra distinguished in some markets, and a few corporations are targeted on that solely, so the rating of app downloads doesn’t match the relative measurement of every firm. Regardless of being 4th to Shopee’s first place in downloads, Amazon transacts a number of occasions extra GMV. Nonetheless, cellular commerce is rising sooner than e-commerce as an entire. And that’s why it’s important to note disruptive corporations.

Shein continues to be largely unknown to anybody however their goal market. Most haven’t heard of Shopee or Meesho within the U.S. as a result of they aren’t lively there. Then, there’s additionally Pinduoduo in China. All the apps within the high 10 are marketplaces, too – none are retailers; they every include 1000’s to hundreds of thousands of sellers.


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